In this digital world website or online presence is very much important. Benefits of having a website is an asset for your business.
Situation of small business owners past 1 year is very bad Over 82% of small businesses had a negative impact during covid situation. Here amazon profits increased nearly 200% since start of covid-19 pandemic. They are also selling the same things which small businessmen are selling But amazon is online and many small businesses (Affected by covid) are offline.
In this article let’s see benefits of having a website for your business and I have also made a detailed video on this topic, you can check it out for a detailed explanation.
1. Visibility
Let me tell you that 93% people start their purchase decisions with search engine, if your business is just offline you are just catering 7% people who prefer offline. Jo dikta hai wohi bikta hai. You will be able to reach large audiences, who were not knowing you before.
2. Ease for customers
Customers are becoming very lazy, they need everything on mobile itself, they don’t want to go out for shopping or buying things form offline store for this there are 2 reasons laziness and fear of covid. Which is easier, ask it to yourself?
3. Professionalism
When your customers see that you have a website it shows that your business is a standard business (It also looks great in front of banks and VC’s). Website also provide a professional e-mail address like yourname.yourwebsite.com if you use this in your visiting cards, carry bags, other documents if add to your professionalism.
4. Trust and credibility
Having a website will build trust worthiness among your customers and also your visitors, earning trust is very difficult and it is the most expensive thing in the market.
5. Endless market reach
If your business is connected with world wide web then you are indirectly connected to global markets, you can sell your products all over the universe and make a good network
6. Competitive advantage
If you are online and your competitor is still selling offline then this can give you an edge and you can acquire more customers even of your competitors.
7. Less investment and cost-effective
Building an offline store is very costly than building an online store, within 10k – 15k you can have a professional website with very low renewal charges And also, in future you can run ads (which are far effective that traditional methods of advertisements) targeting people who have visited your website and bring them to your offline store.
Conclusion on benefits of having a website
Finally I want to sum up by saying that, where the world is moving from Web 2.0 to Web 3.0 at least every businesses need to switch to web 2 by having a websites, social handles, directories etc… and benefits of having a website is endless you just need to leverage those benefits according to your business.
Author: Naman Dantewadia